We sometimes get asked about what colors are best when designing technology for seniors.  Answering this question is complicated.  To understand, you need to consider four different possible and sometimes competing goals: Providing contrast for shape differentiation and readability Creating or stimulating desired emotions and feelings Stimulating cognitive functions Getting seniors to like a brand or buy a product Different goals often result in contradictory color choices.  For example, color selections will be different if you are designing an instruction manual or help forum vs. a social media app for elderly people vs. an e-commerce site targeted at seniors. Equally… Continue Reading Color in Designing Technology for Seniors